As a White Mart franchisee, you become part of Kerala’s largest and fastest-growing franchise network, with over 150 outlets across 14 districts. Our single-window system gives you access to 60 leading brands, 48 product categories, and 2,000+ SKUs, offering a diverse range of home appliances and consumer electronics. With continuous marketing support and a well-established brand presence, White Mart offers existing entrepreneurs the opportunity to expand their customer base and grow their business, while providing aspiring entrepreneurs the ideal platform to turn their consumer durable retail dreams into reality.

One of the biggest challenges for standalone retailers is handling advertisement, publicity, technology adaptation, and staff training. At White Mart, we have integrated all these essential support systems into our franchise model. Our franchisees receive complete assistance to run their business smoothly while maintaining their own identity—they can continue to operate under their own name while benefiting from our established brand strength and support.

Our franchise model helps you start and run your business with minimal investment. You don’t need to maintain a huge stock in your store or worry about heavy cash investment. Simply order products as needed, keeping your costs low and cash flow strong.

Our warehouse consistently maintains an inventory valued at approximately ₹20 crore, ready for immediate dispatch, ensuring a seamless and timely supply of products as per your requirements. This ensures you get fast access to products whenever required, allowing you to focus on growing your business with ease.

Low inventory requirements mean you don’t have to worry about unsold stock piling up, unlike standalone dealers who face the burden of high inventory.

With our state-of-the-art 45,000 sq. ft. warehouse and a well-structured distribution network, products are delivered within 24 hours of placing an order. This fast and reliable delivery system ensures that you always have the stock required to meet customer demand, even during peak seasons.

White Mart’s bulk purchasing power allows us to secure the best prices from top brands, enabling you to offer competitive rates to customers while earning attractive profit margins. Our strategic pricing ensures that you can grow your business steadily while remaining profitable.

As part of the White Mart family, we provide you robust support including extensive training and continuous operational guidance. Our strong brand reputation, built over two decades, gives you a competitive edge, enhancing customer trust , increased footfalls and higher sales conversions.

You can operate effectively during peak seasons without the burden of managing huge inventories. Our asset-light model and efficient logistics allow you to scale operations easily in response to market demand.

With centralized management of backend operations at our Head Office in Ernakulam, you benefit from streamlined logistics, inventory management, and continuous innovation, enabling you to focus on delivering exceptional customer service and driving sales.

We provide you with seasonal marketing support, publish advertisements in newspapers, TV, radio, social media platforms, and other media channels, and undertake consumer gift campaigns and various marketing initiatives to drive customer engagement. As a franchisee, you also benefit from brand promotions within stores and in-shop branding, enhancing visibility and attracting more customers. Operating under our well-established brand name ensures you receive extensive promotional support, helping you grow your business effortlessly.

If a customer’s product complaint remains unresolved despite your best efforts, we step in to assist with escalations beyond your control. Additionally, we help you manage defective stock, ensuring smoother operations. With our structured support system, you can focus on growing your business confidently, knowing you have a dependable partner for critical service challenges.

We help you access financing facilities(channel finance/working capital finance) for running your business easier. Our partnerships with various financial institutions and fintech companies ensure that you get the necessary support to make purchases from us, enabling smooth and hassle-free business operations. Additionally, we provide financial assistance to help reduce your borrowing costs, making credit more affordable for you.

We coordinate consumer finance facilities(paper finance & online finance) through trusted partners like Bajaj Finance, HDB Finance etc making it easier for your customers to purchase products with flexible payment options. This enhances affordability, boosts sales, and improves customer satisfaction.

We also partner with extended warranty providers who offer coverage beyond the brand warranty period. This gives your customers added peace of mind and enhances the value of their purchases, helping you build trust and drive more sales.

We coordinate with POS providers to arrange POS machines(Paytm, Pinelabs etc) for your store, ensuring smooth and hassle-free transactions. This allows you to offer the customers multiple payment options, enhancing their shopping experience and boosting your sales. We support you in offering special cashback schemes to your customers, enhancing their shopping experience and fostering customer loyalty. Moreover, as these payment solutions are secured through our partnerships at a corporate discount, you benefit from lower MDR and more efficient transaction processing, enabling you to optimize expenses and streamline operations.

Our dedicated sales team is always ready to assist you with placing orders, coordinating with financing partners, defective stock handling and more. We ensure smooth operations so you can focus on growing your business with confidence.

We provide comprehensive salesman training, both online and offline, to equip your team with the skills needed for effective customer engagement and sales growth. This benefits both your business and your staff by enhancing the customer experience through expert product knowledge and personalized recommendations. It also helps drive higher sales, encourages upselling of related products, and boosts overall store performance, leading to greater profitability and growth for your business. Additionally, we can coordinate with brands to transition your staff into official brand representatives, enabling them to earn higher pay and gain deeper product knowledge.

We use Power BI to provide franchisees with real-time access to their sales reports, rankings, sales history, and overall performance on our platform. This allows you to analyze your business position, track growth, and make informed decisions.

Our CRM system helps you manage and follow up on customer enquiries, track how many enquiries convert into sales, and analyze reasons for non-conversion. This enables you to stay connected with prospective and existing customers, maintain relationships, and keep them informed about various products and offers—ultimately improving sales and customer retention.